The secret to answering “What do you do?” EFFECTIVELY is via a 1-line Tag Line. Here’s how to create it:
1) What’s Your Emotional Appeal?
How do I make people feel?
How do people benefit by working with me?
What words do others use to describe me?
2) Who Is Your Brand For?
What field or industry am I in (or do I want to be in)?
What are the words I would use to describe my work?
Who is my target audience?
3) What’s Your Function?
Are you a creator, an organizer? A connector of people?
What service do I have to offer people?
What do I do that makes me stand out from everyone else?
NOW PUT YOUR ANSWERS TO ALL OF THESE QUESTIONS TOGETHER…
“I help ambitious people reach a new level in their careers.”
“I transform the quality of patient care and the scope of healthcare services within large systems.”
“I help companies enter the digital health space and bring game-changing solutions to market.”