Here’s a great way to answer a tricky interview question!
Anish shares a PRO STRATEGY for creating a powerful and effective 30-second “elevator pitch” for employers.
In this episode, Anish shares some quick tips on improving communication effectiveness during interviews. Small changes can make a BIG difference!
Cover letters have a problem.
We skim things faster now. We need CRITICAL information quickly, with minimal fluff. And while resumes have evolved from dry, multi-page narratives into lean, mean, attention-getting machines, cover letters haven’t kept up. 95% of time is spent on the resume, and the cover letter, lacking any real purpose aside from serving as a cursory intro, becomes more of an afterthought (or skipped altogether).
This is why we’ve eliminated the cover letter from our Job Search Packages, and replaced them with a high-impact Value Proposition Letter (or VPL) that CRYSTALLIZES YOUR UNIQUE VALUE. It’s what the top performers are already using to stand out and get conversations started with senior leadership. 85% of jobseekers who use a VPL land a job in 90 days or less- we’re talking a MAJOR improvement.
Here’s a quick rundown of what it is, and what it can do for you:
A Value Proposition Letter is:
–A statement of value or ROI. Answers the question, “How will you advance what my company is doing?”
–Results-focused, the more quantifiable the better.
–Accessible and impactful to a large audience.
-Never longer than a page, no filler.
–Specifically targeted to a key decision maker. Think CEO, COO, division president. People who can help you “skip the line” and even create a position for you.
Why they Work:
–VPL’s are all about results and FIT, much less about soft skills. Every word matters. When done right, it’s a powerful introduction to why hiring you is in a company’s best interests.
–Brevity works in your favor. 1 page or less means they get read, from start to finish.
–They send a message: “You’re part of the club.” Execs are focused on the big picture and bottom-line results. If you’re asking for $200K a year, and can provide $500K in results, and credibly support it, then you’re hired. Going straight into it is like giving an employer the dessert before the meal. And everyone loves dessert.
Ways to Use a Value Proposition Letter in your Job Search:
-Answering a job posting
-Sending with, or without, a resume.
-Going directly to the people who can get you hired. Tapping into the “hidden job market.”
-Getting conversations started with recruiters.
Ready to take your career to the next level?
How do I approach a “dream” company if there’s no job posting? Anish’s Periscope broadcast #2!
by Anish Majumdar, Executive Resume Writer, LinkedIn Writer, Career Branding Expert at ResumeOrbit.com. If a job search is like dating, then getting a job offer is the moment when you decide whether it’s time to get married. And just like that other major commitment, the more questions you ask, the less anxiety you’ll feel and the more certain you’ll be that it’s the right decision.
1 point to keep in mind: if it’s a great company, they will have answers to every single one of the questions listed below. If they don’t, then you need to decide whether it’s a deal-breaker to joining them or not. Either way, the power is in your hands!
On to the list:
1. What is included under your “benefits” package? Ex: health insurance coverage (provider options, how much employee pays in, do they cover prescriptions/speciality services, etc.)
2. When does health coverage begin for new employees?
3. Do you offer dental insurance? What is the plan?
4. Do you offer vision insurance?
5. Do you offer a discount on a gym membership?
6. What is the 401K offering (vesting, matching, can I roll over my current 401k into yours?)
7. Do you offer Life or Disability Insurance?
8. How much paid vacation do you offer per year? Is it accrued? Does it carry over if I don’t use it?
9. How many Sick and/or Personal days do I get?
10. What are the official company paid holidays? I have other religious holidays that fall outside of these, will you grant them?
11. Does the company provide a company-issued cell phone or reimburse for cell phone plans?
12. Does the company reimburse for mileage driven for work? or Do you offer pre-tax commuter cards?
13. What are the typical office hours? Is there flexibility to work from home on certain days?
14. Do I get overtime for going over 40 hours (applies to exempt vs non exempt status)?
15. Do you offer a stock/equity package? What are the details and the vesting period?
16. What is the pay period? Every week, every two weeks, etc.?
17. What is the bonus structure? Is it fixed based on personal goals or variable based on company performance?
18. What is your desired start date for me?
19. Will I be issued a corporate card or a petty cash fund?
And finally, one last question that you need to ask yourself: will this position advance my career in a meaningful way? If you know in your heart that the answer to this last question is “no”, then it’s going to be very hard to move forward. On the flip-side, if the answer is a resounding “Yes!” then it’s fine to go into the questions above in a spirit of compromise.
Wishing you health and happiness in your life and career!