Cover letters have a problem.
We skim things faster now. We need CRITICAL information quickly, with minimal fluff. And while resumes have evolved from dry, multi-page narratives into lean, mean, attention-getting machines, cover letters haven’t kept up. 95% of time is spent on the resume, and the cover letter, lacking any real purpose aside from serving as a cursory intro, becomes more of an afterthought (or skipped altogether).
This is why we’ve eliminated the cover letter from our Job Search Packages, and replaced them with a high-impact Value Proposition Letter (or VPL) that CRYSTALLIZES YOUR UNIQUE VALUE. It’s what the top performers are already using to stand out and get conversations started with senior leadership. 85% of jobseekers who use a VPL land a job in 90 days or less- we’re talking a MAJOR improvement.
Here’s a quick rundown of what it is, and what it can do for you:
A Value Proposition Letter is:
–A statement of value or ROI. Answers the question, “How will you advance what my company is doing?”
–Results-focused, the more quantifiable the better.
–Accessible and impactful to a large audience.
-Never longer than a page, no filler.
–Specifically targeted to a key decision maker. Think CEO, COO, division president. People who can help you “skip the line” and even create a position for you.
Why they Work:
–VPL’s are all about results and FIT, much less about soft skills. Every word matters. When done right, it’s a powerful introduction to why hiring you is in a company’s best interests.
–Brevity works in your favor. 1 page or less means they get read, from start to finish.
–They send a message: “You’re part of the club.” Execs are focused on the big picture and bottom-line results. If you’re asking for $200K a year, and can provide $500K in results, and credibly support it, then you’re hired. Going straight into it is like giving an employer the dessert before the meal. And everyone loves dessert.
Ways to Use a Value Proposition Letter in your Job Search:
-Answering a job posting
-Sending with, or without, a resume.
-Going directly to the people who can get you hired. Tapping into the “hidden job market.”
-Getting conversations started with recruiters.
Ready to take your career to the next level?